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Seller Affiliate Programme

(the "Programme")

Terms and Conditions

1. DEFINITIONS

1.1 “Account Balance” means the accumulated and unpaid Incentive due and payable to Affiliate.

1.2 “Affiliate” means participating Shopee sellers, unless otherwise stated.

1.3 “Affiliate Media” means all advertising media, including but not limited to websites, applications and newsletters, Affiliate networks' sub affiliates, their owned and brokered media registered to the Programme by the Affiliate and approved by Shopee.

1.4 “Affiliate Links” means advertising materials made available by Shopee to Affiliate via the Programme, including graphics, artwork, text, files, URLs and HTML or Javascript code.

1.5 “Completed Purchase” means a completion of an approved sale and/or purchase transaction of a Product between a Buyer and a Seller on the Platform in accordance with Shopee’s Terms of Use which results directly from a Buyer accessing the Platform via Affiliate Links placed on Affiliate Media and such Buyer:

1. is not a computer-generated user, such as a robot, spider, computer script or other automated, artificial or fraudulent method to appear like an individual, real life person;
2. is not using pre-populated fields;
3. completes all of the information required for the Completed Purchase within the time period allowed by Shopee, and;
4. is not later determined by Shopee to be fraudulent, incomplete, unqualified or a duplicate.

1.6 “Net Completed Purchase Value” means the monthly total net value of the Completed Purchases generated through Affiliate Links placed on Affiliate Media, calculated as the total value of Completed Purchases in a calendar month excluding any discounts, shipping fees, voucher fees, and other rebates such as Shopee Coins.

1.7 “Platform” means any platform operated by Shopee, which includes the Shopee mobile applications available on the Apple App Store or Google Play and the Shopee websites.

1.8 “Product” means any item listed or service offered on Platform by Sellers for sale to Buyers.

1.9 “Prohibited Content” means any content or term that:

1. Promotes or is related to illegal activities (illegal drugs, phishing, terrorism, criminal activities, contests, pyramid schemes, or chain letters).
2. Promotes or is related to tobacco, gambling, or weapons.
3. Is related to pornographic or obscene material.
4. Is related to excessively graphic or explicit violence.
5. Is defamatory, inappropriate, or profane.
6. Is discriminatory or constitutes “hate speech”, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, sexual orientation, or language of such individual or group.
7. Promotes or contains viruses, worms, corrupted files, malware, cracks, or other materials that are intended to or may damage or render inoperable software, hardware, or security measures.

1.10 “Terms of Use” means the terms of use governing the Platform, including additional guidelines required or updated by Shopee from time to time.

1.11 “User” means any registered valid user of the Platform, which includes both buyers (“Buyers”) and sellers (“Sellers”) on the Platform.

2. PARTICIPATION REQUIREMENTS

2.1 Usage of Seller Affiliate Portal (“Portal”). To participate in the Programme, Affiliate is required to enroll via Shopee’s Seller Affiliate Portal located at https://seller-affiliate.shopee.com.my. The Portal shall be the main access point for the Affiliate to participate in the Programme.

2.2 Registration Information. Affiliate shall provide any information requested by Shopee in the Portal and shall ensure such information is true, accurate and complete, for the purpose of registration for the Programme. Any false or inaccurate information submitted to Shopee shall be deemed as grounds for termination of this Agreement. Shopee may accept or reject Affiliate’s application at its sole discretion and for any reason.

2.3 Limited License. If Affiliate is accepted into the Programme, Shopee grants to Affiliate for the duration of this Programme a non-exclusive, non-transferrable and revocable right to display the Affiliate Links on its Affiliate Media at its own cost, for the sole purposes of Affiliate’s participation in the Programme. Affiliate shall not, without the prior written consent of Shopee, alter or modify or create derivative works of the Affiliate Links or any of Shopee’s intellectual property. Except as expressly set forth in these Terms and Conditions, nothing in this Programme is intended to grant Affiliate any rights to use any of Shopee’s intellectual property.

2.4 Eligibility. Affiliate Media must be publicly available. Affiliate shall not be eligible to participate, and Shopee may terminate Affiliate’s participation, in the Programme if its Affiliate Media contains any of the Prohibited Content or other content that Shopee deems inappropriate. Affiliate Media may include social media and websites (including, but not limited to, website/blog domain, Facebook, Pinterest and Twitter) upon approval by Shopee (“Approved Social Media”). Approved Social Media must (i) not contain the trademarks, names or logos of Shopee, or display misleading content, and (ii) if through Facebook, be displayed through a “fan page” only and not through a “personal page” in accordance with Facebook’s user policies.

3. INCENTIVE AND PAYMENT TERMS

3.1 Incentive Rate. The monthly fees payable by Shopee to Affiliate (the “Incentive”) shall be calculated in accordance with the rates stated on the Platform website or as separately agreed between Affiliate and Shopee in writing (the “Incentive Rate”).

3.2 Calculation of Incentive Rate. The monthly Incentive shall be calculated to be the Net Completed Purchase Value multiplied by the Incentive Rate. All Incentive Rate paid to, and received by, Affiliates are inclusive of all value-added taxes.

3.3 Payout. The Incentive payable to Affiliate shall be added to the Affiliate’s Seller Wallet on a monthly basis.

3.4 Payment. Pursuant to Section 3.3, Shopee shall validate and approve the Incentive payable and shall pay Affiliate within sixty (60) days of system approval. The Incentive determined by Shopee shall be deemed final.

3.5 Taxes. Each party will pay all taxes that it owes under this Programme. If applicable law requires Shopee to withhold any taxes from the amounts due to Affiliate, Shopee will withhold the required amount and provide Affiliate with a receipt or other documentation evidencing the withholding tax payment. If Affiliate is domiciled outside Malaysia, the parties agree that the services provided by Affiliate are performed wholly outside of Malaysia.

3.6 Chargebacks. Shopee shall not make Incentive pay-outs on, and reserves the right to set-off or initiate chargebacks on transactions that were previously paid out. Such transactions include but are not limited to:

1. transactions that do not meet the requirements to be a Completed Purchase;
2. fraudulent transactions identified manually or by means of a fraudulent order checking process by Shopee;
3. transactions performed through collusion where the Affiliate is connected to the Seller or where Affiliate has purchased Products through the Affiliate Links;
4. cancelled, incomplete, returned or refunded transactions;
5. transactions made with the intention of reselling the purchased Products; and
6. transactions performed through Affiliate Links placed on Affiliate Media which contains any Prohibited Content.

4. RESPONSIBILITIES OF AFFILIATE

4.1 Business Conduct. Affiliate may not contractually bind Shopee or make any representations on behalf of Shopee. Affiliate will not engage in any unconscionable, false, deceptive, misleading, or fraudulent conduct. Affiliate will not advertise substances, services, products, or materials that violate applicable laws. Shopee shall have the absolute discretion and authority to make any request for any removal of any content, material, or other media placed or displayed by the Affiliate under its performance of this Programme and Affiliate shall act upon Shopee’s request immediately.

4.2 Compliance with Laws and Terms of Use. Affiliate will ensure that the Affiliate Media and the placement of Affiliate Links complies with all applicable laws in Malaysia, the Terms of Use, and other existing criteria or specifications required by Shopee (including content limitations, technical specifications, privacy requirements, user experience requirements, and requirements regarding Shopee’s public image).

4.3 Prohibited Actions. Affiliate will not, and will not allow any third party to do the following:

1. use advertising e-mails to promote Shopee without Shopee’s prior written consent;
2. use robots or other automated query tools, computer generated search requests;
3. fraudulent use of search engine optimization services to generate or conceal impressions, inquiries, clicks, or conversions that are fraudulent or invalid;
4. drive or utilize any SEM keywords and other keyword-based advertising traffic using the Shopee brand or private labels to Shopee’s Platform (in other words, "Shopee" and other similar words which could be misleading as Shopee must be entered as a negative keyword) without Shopee’s prior written consent;
5. use any automated means or form of scraping, or other data extraction methods to access, query, collect, or use Shopee intellectual property, including logo, key visuals, creative materials and other Confidential Information from the Platform or otherwise;
6. apply Affiliate Links on Affiliate Media that contains Prohibited Content;
7. apply Affiliate Links in torrent or streaming sites;
8. apply Affiliate Links or advertise Affiliate Media through any of Shopee’s social media channels or the social media channels of any of Shopee’s Sellers/other affiliates to hijack traffic;
9. (where Affiliate is an affiliate network) re-brokering to another affiliate network as their sub-affiliate;
10. incorporate any lottery or lucky draw in the Affiliate Media;
11. post random and/or irrelevant content that does not promote the items/shops (including, but not limited to, fake promotions, entertainment news, and clickbait product reviews);
12. dumping Affiliate Links without content or sending duplicate content to the same audience;
13. providing social media channels of other affiliates without consent to meet registration criteria;
14. running clickbait and/or social media ads with the intention to improperly gain clicks and traffic;
15. steal other Affiliate publishers' content and publish it as their own without asking for consent, and/or giving credit; or
16. use any form of advertisement that impersonates a Shopee official or employee.

4.4 Cookies. The Affiliate shall warrant that it will set cookies only if the Affiliate Links are visible on Affiliate Media and the user clicks voluntarily and consciously. The use of layers, add-ons, iFrames, pop-up, pop-under, site-under, advertisements which automatically redirect the user to the Platform without the user’s engagement or action (e.g. click, touch), cookie dropping, postview technology, misleading advertisements that result in misleading clicks, shall not be permitted and are strictly prohibited. Advertisements that result in forced installations (which includes initiating downloads/redirects without a user’s permission) of the Shopee application are strictly prohibited.

5. RESPONSIBILITIES AND RIGHTS OF SHOPEE

5.1 Platform. Shopee will operate and maintain the Platform. No changes relating to the features or functionalities of the Platform will affect the validity and enforceability of this Programme.

5.2 Right to Cancel, Reject, or Remove. Shopee reserves the right to review any Affiliate Media and any related documentation submitted by Affiliate. If, in Shopee’s sole judgment: (a) any Affiliate or Affiliate Media violates the Terms of Use of the Platform; (b) Affiliate violates or encourages violation of any applicable laws; (c) Affiliate breaches its obligations under this Programme; (d) Shopee believes that any Affiliate Media may subject Shopee to criminal, civil, or administrative liability; or (e) any Affiliate Media constitutes or contains Prohibited Content, Shopee may take one or more of the following measures:

1. request that the Affiliate Links and/or Affiliate Media be removed or taken down immediately;
2. require Affiliate to cure its violation, non-compliance, or breach within a specified period of time;
3. for each violation, impose a fine or Chargeback on Affiliate as liquidated damage, which fine or Chargeback will not relieve Affiliate from its liabilities if Shopee’s losses exceed such amount; or
4. terminate this Programme.

5.3 Changes to these Terms and Conditions and Terms of Use. Shopee may, at Shopee’s discretion, update, amend, or modify these Terms and Conditions and the Terms of Use. If Shopee updates, amends, or modifies these Terms and Conditions or the Terms of Use of a Platform, Shopee will make reasonable efforts to notify Affiliate of the updates, amendments, or modifications, including by publishing the modified Terms and Conditions and Terms of Use on the Platform’s website, by email, or by instant message. Affiliate will check the Platform periodically for such updates and notices. The modified Terms and Conditions and/or Terms of Use take effect on publication. By continuing to use the Affiliate Links, Affiliate agrees to be bound by the updated, amended, or modified Terms and Conditions and Terms of Use. If Affiliate does not agree to be bound by the updated, amended, or modified Terms and Conditions and Terms of Use, the Affiliate must request for non-enrolment under this Programme to Shopee in writing.

6. CONFIDENTIAL INFORMATION

6.1 “Confidential Information” means all information that is confidential in nature including, but not limited to: (a) any proprietary information of a party to this Programme disclosed by one party to the other that is in written, graphic, machine readable, or other tangible form and is marked “Confidential” or “Proprietary” or in some other manner to indicate its confidential nature; (b) the Shopee materials and all other non-public marketing or technical information, even if not marked as confidential; and (c) all information collected or developed by Shopee regarding its Users. Confidential Information also includes oral disclosures if that information would reasonably be understood to be confidential from the context of disclosure.

6.2 Exceptions. Confidential Information will not include any information that: (a) was publicly known and made generally available before the time of disclosure by the disclosing party; (b) becomes publicly known and made generally available after disclosure by the disclosing party to the receiving party through no action or inaction of the receiving party; (c) is already in the lawful possession of the receiving party at the time of disclosure; (d) is obtained by the receiving party from a third party without a breach of that third party’s obligations of confidentiality; (e) is independently developed by the receiving party without use of or reference to the disclosing party’s Confidential Information; or (f) is disclosed by the receiving party pursuant to the disclosing party’s prior written approval.

6.3 Non-Use and Non-Disclosure. Each party will: (a) treat as confidential all Confidential Information of the other party; (b) not disclose that Confidential Information to any third party, except on a “need to know” basis to third parties that have signed a non-disclosure Programme containing provisions substantially as protective as the terms of this Section and such party has obtained the written consent to that disclosure from the party that provided the Confidential Information; and (c) not use that Confidential Information except in connection with performing its obligations or exercising its rights under this Programme. Each party is permitted to disclose the other party’s Confidential Information if required by law so long as the other party is given prompt written notice of that requirement before disclosure and assistance in obtaining an order protecting that information from public disclosure.

7. TERMINATION

7.1 Shopee may unilaterally terminate this Programme at its sole discretion and for any reason which Shopee deems appropriate with seven (7) days’ prior notice and disabling the Affiliate Links. Shopee may terminate participation of an Affiliate immediately and without any prior notice if Affiliate breaches its obligations under this Programme.

7.2 Upon termination of this Programme for any reason, Affiliate shall immediately cease all use of Shopee’s Affiliate Links, and will cease representing itself as a Shopee Affiliate.

7.3 Termination due to Affiliate’s breach. If this Affiliate is terminated due to Affiliate’s breach of its obligations under this Programme, all amounts payable to Affiliate by Shopee may be forfeited as liquidated damages without prejudice to Shopee’s recourse for other rights or remedies available under applicable laws.

7.4 Survival. The following provisions will survive the termination or expiration of this Programme: Sections 1, 3, 6, 7, 9, 10, 11 and any other provisions that, by their nature, are intended to survive. All liabilities that accrued before the termination or expiration will survive the termination or expiration of this Programme.

8. REPRESENTATIONS AND WARRANTIES

8.1 Mutual Representations and Warranties. Each party represents and warrants that: (a) it is duly organized, validly existing, and in good standing in Malaysia; (b) its execution and delivery of this Programme has been duly and validly authorized; (c) this Programme constitutes a valid, binding, and enforceable obligation of the parties; and (d) it will comply with all applicable laws in performing under this Programme.

8.2 Representations and Warranties by Affiliate. Affiliate represents and warrants that

1. the execution, delivery, and performance of this Programme will not be in conflict with or constitute a default under the terms of any Programme, instrument, judgment, decree, or any order, statute, rule, or governmental regulation applicable to Affiliate;
2. all information provided by Affiliate to Shopee is complete, true, accurate and current, and that Affiliate has the right to conduct its business, including offering its products or services;
3. no Affiliate Media contains (i) any information that violates or encourages violation of any applicable law; (ii) fraudulent or deceptive information or incentives; (iii) virus, malware, spyware, Trojan, phishing, or other malicious code that could breach or circumvent any Platform security measure; (iv) information marketing or promoting fake or counterfeit goods or illegal businesses (including apps or software that contain hidden charges); (v) any material that infringes any rights of any third party; or (vi) material that may be harmful, abusive, pornographic or obscene, threatening, or defamatory.

9. INDEMNIFICATION

9.1 Indemnification by Affiliate. Affiliate will indemnify, defend, and hold harmless Shopee and its affiliates and their directors, officers, and employees from and against all claims, actions, losses, damages, liabilities, costs, and expenses, including attorneys’ fees and other legal expenses, arising directly or indirectly from or in connection with: (a) any breach by Affiliate of this Programme; (b) any failure of Affiliate to perform its obligations under this Programme in compliance with all applicable laws; (c) any violation of any rights of any third party related to Affiliate Media; or (d) Affiliate’s fraud, negligence or willful misconduct.

9.2 Procedure. Shopee will promptly notify Affiliate of any claim that is subject to Section 9.1, and will permit Affiliate to assume and control the defense of that claim. Shopee will, however, have the right to employ separate counsel and participate in the defense of claims at the Affiliate’s sole cost. Affiliate will have the sole authority to defend, compromise, settle, or otherwise dispose of a claim, but it will not agree to any disposition or settlement of a claim that admits liability or imposes duties of performance or payment on Shopee without Shopee’s prior written consent. If the parties agree to settle a claim, Affiliate will not publicize the settlement without first obtaining Shopee’s written permission.

10. LIMITATION OF LIABILITY

10.1 Disclaimer of Warranties. ALL SHOPEE MATERIALS AND AFFILIATE LINKS ARE PROVIDED “AS IS.” AFFILIATE ACKNOWLEDGES AND AGREES THAT SHOPEE WILL HAVE NO LIABILITY ARISING FROM A FAILURE OF ANY SECURITY TECHNOLOGY OR PROCEDURE. SHOPEE DOES NOT WARRANT THAT THE SHOPEE MATERIALS OR AFFILIATE LINKS provided WILL BE AVAILABLE, ACCESSIBLE, UNINTERRUPTED, SECURE, ACCURATE, COMPLETE OR ERROR-FREE, THAT DEFECTS, IF ANY, WILL BE CORRECTED, OR THAT THE SERVER THAT MAKES THE SAME AVAILABLE ARE FREE OF VIRUSES, CLOCKS, TIMERS, COUNTERS, WORMS, SOFTWARE LOCKS, DROP DEAD DEVICES, TROJAN-HORSES, ROUTINGS, TRAP DOORS, TIME BOMBS OR ANY OTHER HARMFUL CODES, INSTRUCTIONS, PROGRAMMES OR COMPONENTS.

10.2 Disclaimer of Consequential Damages. SHOPEE WILL NOT, UNDER ANY CIRCUMSTANCES, BE LIABLE TO AFFILIATE FOR CONSEQUENTIAL, INCIDENTAL, SPECIAL, PUNITIVE, OR EXEMPLARY DAMAGES ARISING OUT OF OR RELATED TO THE TRANSACTION CONTEMPLATED UNDER THIS PROGRAMME, INCLUDING LOST PROFITS OR LOSS OF BUSINESS.

10.3 Cap on Liability. UNDER NO CIRCUMSTANCES WILL SHOPEE’S TOTAL LIABILITY OF ALL KINDS ARISING OUT OF OR RELATED TO THIS PROGRAMME (INCLUDING WARRANTY CLAIMS), REGARDLESS OF THE FORUM AND REGARDLESS OF WHETHER ANY ACTION OR CLAIM IS BASED ON CONTRACT, TORT, OR OTHERWISE, EXCEED THE TOTAL AMOUNT PAID OR PAYABLE BY SHOPEE TO AFFILIATE UNDER THIS PROGRAMME FOR THE 6-MONTH PERIOD PRECEDING THAT CLAIM.

10.4 Independent Allocations of Risk. EACH PROVISION OF THIS PROGRAMME THAT PROVIDES FOR A LIMITATION OF LIABILITY OR EXCLUSION OF DAMAGES IS TO ALLOCATE THE RISKS OF THIS PROGRAMME BETWEEN THE PARTIES. THIS ALLOCATION IS AN ESSENTIAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN THE PARTIES. EACH OF THESE PROVISIONS IS SEVERABLE AND INDEPENDENT OF ALL OTHER PROVISIONS OF THIS PROGRAMME, AND EACH OF THESE PROVISIONS WILL APPLY EVEN IF THESE PROVISIONS FAIL THEIR ESSENTIAL PURPOSE.

11. MISCELLANEOUS

11.1 Subcontractors. Shopee may exercise its rights under this Programme via its affiliates and subcontractors.

11.2 Independent Contractor. This Programme will not be construed as creating a partnership, joint venture, or agency relationship or as granting a franchise. The parties are independent contractors in the performance of this Programme. Neither party is authorized to bind the other party to any liability or obligation or to represent that it has any authority to do so.

11.3 Press Release. Except as expressly set forth in this Programme or as required by the laws of any jurisdiction, neither party will make any public announcement or press release regarding the cooperation contemplated by this Programme without the prior consent of the other party. Any party required by law to make a public announcement regarding any matter related to the cooperation contemplated by this Programme will solicit from and consider in good faith the other party’s feedback on the content of that public announcement.

11.4 Force Majeure. Neither party will be liable to the other party for any failure or delay in fulfilling an obligation (other than the financial obligations) under this Programme if that failure or delay is attributable to circumstances beyond its control, including any fire, power failure, labor dispute, war, civil dispute, or government action (including any new law or regulation) or inaction (“Force Majeure”). The deadline for fulfilling the obligation in question will be extended for a period equal to that of the continuance of the Force Majeure event.

11.5 Governing Law and Resolution of Disputes. This Programme shall be governed by and construed under the laws of Malaysia. In the event of any dispute, controversy, claim or difference of any kind whatsoever arising between the parties in connection with this Programme, including the breach, termination or validity of this Programme, or in connection with the determination of any matters which are subject to objective determination pursuant to this Programme (“Dispute”), which Dispute has been subject of a written notice by one party to the other (“Dispute Notice”), the parties shall attempt, for a period of thirty (30) days after the receipt by one (1) party of a Dispute Notice from the other party of the existence of a Dispute, to settle such Dispute in the first instance by mutual discussions between the senior management of each of the parties. If the Dispute cannot be settled by mutual discussions within the thirty (30) day period, it shall be referred to and finally resolved by arbitration administered by the Asian International Arbitration Centre in Kuala Lumpur in accordance with the Arbitration Rules of the Asian International Arbitration Centre (“AIAC Rules”) for the time being in force, which rules are deemed to be incorporated by reference in this clause. There will be three (3) arbitrators and the language of the arbitration shall be English.

11.6 Assignment. Affiliate may not voluntarily, involuntarily, or by operation of law assign any of its rights or delegate any of its obligations under this Programme (in whole or in part), including by direct or indirect change of control, merger (whether or not Affiliate is the surviving entity), or operation of law, without Shopee’s prior written consent, which Shopee may withhold in its sole and absolute discretion. Any direct or indirect change of control of equity ownership or management or control of Affiliate, whether or not Affiliate survives as an entity, will be deemed an assignment and delegation of this Programme that requires Shopee’s prior written consent. An assignment by Affiliate will not relieve Affiliate of its obligations under this Programme unless Shopee expressly states otherwise in its written consent. Shopee will not release Affiliate of its liability under this Programme unless Shopee expressly states otherwise in its written consent. Shopee may voluntarily, involuntarily, or by operation of law assign any of its rights or delegate any of its obligations under this Programme (in whole or in part) without Affiliate’s consent. Any purported assignment or delegation in violation of this Section 11.6 will be null and void. Subject to this Section 11.6, this Programme will bind and inure to the benefit of each party’s respective permitted successors and permitted assigns.

11.7 Waiver. Any waiver of the provisions of this Programme or of a party’s rights or remedies under this Programme must be in writing. Failure, neglect, or delay by a party to enforce the provisions of this Programme or its rights or remedies at any time will not be construed as a waiver of the party’s rights under this Programme and will not in any way affect the validity of the whole or any part of this Programme or prejudice the party’s right to take subsequent action. Exercise or enforcement by either party of any right or remedy under this Programme will not preclude the enforcement by the party of any other right or remedy under this Programme or that the party is entitled by law to enforce.

11.8 Severability. If any term, condition, or provision in this Programme is found to be invalid, unlawful, or unenforceable to any extent, the parties will endeavor in good faith to agree to amendments that will preserve, as far as possible, the intentions expressed in this Programme. If the parties fail to agree on an amendment, the invalid term, condition, or provision will be severed from the remaining terms, conditions, and provisions of this Programme, which will continue to be valid and enforceable to the fullest extent permitted by law, and the tribunal will preserve, as far as possible, the original intention of the parties with respect to the severed term, condition, or provision.

11.9 Remedies Cumulative. No single or partial exercise of any right or remedy will preclude any other or further exercise of any other right or remedy. Rights and remedies provided in this Programme are cumulative and not exclusive of any right or remedy provided at law or in equity.

11.10 Integration. These Terms and Conditions constitute the entire agreement of the parties with respect to the subject matter of this Programme and supersede all previous communications, representations, understandings, and agreement, either oral or written, between the parties with respect to that subject matter. No terms, provisions, or conditions of any purchase order, acknowledgement, or other business form that either party may use in connection with the transactions contemplated by this Programme will have any effect on the rights, duties, or obligations of the parties under, or otherwise modify, this Programme, regardless of any failure of a receiving party to object to these terms, provisions, or conditions.

Last updated: 15 May 2023