Seller Penalty Points is a new point-based system designed to help sellers achieve operational excellence by tracking their performance and highlighting key areas for improvement. The system will provide sellers with more transparency on the KPIs to meet and will help raise the overall seller standards on Shopee to provide buyers with a great shopping experience.
The Seller Penalty Points system applies to all sellers. Shopee uses the Seller Penalty Points system to reward good performing sellers (clean penalty record) with priority consideration into our exclusive Preferred Seller Program. Poor performing sellers are given an opportunity to improve before having certain selling privileges revoked.