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[ShopeeFood Merchant] What are ShopeeFood's Menu and Content Guidelines?
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ShopeeFood Menu & Content Guidelines
To provide the best experience for ShopeeFood customers, merchants are required to adhere to our menu and content guidelines in the following categories:
- Outlet Card & Banner
- Menu Naming & Description
- Menu Item Images
Image Name | Description | Example | |
Rejected | Accepted | ||
Outlet Card | The outlet card is the very first image that your potential customers will see as they scroll through the ShopeeFood App. Your outlet card can be represented by either your store’s logo or a feature of your most popular menu items. Image Requirements: 1. Max. size: 300 KB 2. Ratio size: (1:1) 3. Pixel dimension: 270 x 270px 4. Image format: JPEG/JPG | · Provide the wrong size of photo · Blurry / too bright · Has misleading watermark, text, unnecessary elements i.e. phone number, social media username, vulgarity, etc. · Has irrelevant elements i.e. human face, group of people eating together · Image of the shopfront | · Provide the correct size of photo · High resolution / sharp image · Contain 1- 3 best-selling / most popular SKU · Not blurry / too bright · Image with brand logo / brand-related text · No display of discounts only · Can contain a human model such as hands but the main focus should be the dish
|
Outlet Banner | The outlet banner is the main image that will be showcased on your store’s page and will feature your most popular menu items. Image Requirements: 1. Max. size: 300 KB 2. Ratio Size: (2:1) 3. Pixel dimension: 1200 x 600px 4. The image must be a landscape 5. Image format: JPEG/JPG 6. Must not be the image of the shop/restaurant | ||
(b) Menu Naming & Description
(i) Menu Naming:
# | Criteria | Example | |
Rejected | Accepted | ||
| 1 | Menu name must be clear (without abbreviations) | Nasi Lemak Aym Grg Sambal | Nasi Lemak Ayam Goreng Sambal |
| 2 | Use capital letters for the first letter only | Fruit Peach milk CUBE | Fruit Peach Milk Cube |
| 3 | Recommended menu name length is no more than 50 characters for full display in the app | Rice Roll Cheong Fun (with Curry Sauce, Fried Beancurd, Fish Balls) | Rice Roll Cheong Fun |
| 4 | For ingredients with varying weights, specify the weight & estimated price for the weight mentioned | Hazelnut per pack | Hazelnut per 200 gram |
| 5 | Emojis, emoticons or symbols are not allowed | Sweet and Sour Chicken Rice >.< 😆 | Sweet and Sour Chicken Rice |
| 6 | Menu name required to be spelled correctly | Chocote Smothies Drinks | Chocolate Smoothies Drinks |
| 7 | Spam/excessive keyword/explicit/vulgar language are not allowed | Meat for weeks not for weak boom woohoo&^% | Trio Meat Platter |
| 8 | Menu name/descriptions must include either English or Bahasa Malaysia | 炸鸡 | 炸鸡 Fried Chicken / Fried Chicken 炸鸡 |
| 9 | Separate the SKU listings, even if they sell for the same price | Menu Name: Nasi Sri Bulan Atok / Kurma (2pcs) | Item 1: Nasi Sri Bulan Atok Item 2: Kurma (2 Pcs) |
| 10 | Package menus that use unusual names / abbreviation codes must contain a description of the item included in the package | Menu Name: Package SHP Description: NIL/ - | Menu Name: Package SHP1 Description: Asam Laksa + Coffee (Hot/ Cold) |
| 11 | Contains Prohibited Items | Live animals, unlicensed alcohol, drugs, cigarettes, etc. | |
| 12 | Information such as telephone number, restaurant operating hours, availability of goods & social media links, Brand Official Website (such as Facebook, InstagramVanilla Milkshake, Twitter, WhatsApp) should not be included in the Item Name / Dish | Vanilla Milkshake (Check out our Instagram page@BestBurgers&Shakes for more information) | Vanilla Milkshake (Check out our Instagram page@BestBurgers&Shakes for more information) |
(ii.) Menu Description:
# | Criteria | Example |
| 1 | Recommended menu description should be no more than 150 characters for optimum display | Item Name: Nasi Lemak Ayam Goreng Description: Rice + Fried Chicken + Sambal + Anchovies Item Name: Lunch Saver Pack Description: Chicken Rice + Coke (can) + Salad Item Name: Curry Mee Description: Yellow mee served with creamy curry soup with chicken breast meat and vegetables |
| 2 | Menu description can be structured as follows: · Description of ingredients of the item/dish · Description of the contents of a package |
(c) Menu Item Images
Image Requirements:
- Upload one (1) image per one (1) dish/item
- Max. size: 300 KB per image
- Ratio size (1:1) with 720 x 720 pixels dimension
- Image format: JPEG/JPG/PNG
- The file name must be suitable with the Dish/Item Name in the menu form
# | Criteria | Example | |
Rejected | Accepted | ||
| 1 | Image must match with the Item Menu Name and/or Item Description |  Menu Name: Nasi Ayam Penyet | Menu Name: Triple Cheese Burger |
| 2 | Image must be clear and sharp |  Blurry Photo |  Image is clear, sharp & not pixelated |
| 3 | Image must not be in the form of graphics; illustrations or drawings |  Image that looks like graphic / drawing |  Image is not sketched |
| 4 | Image must show the actual dish served. AI-generated images are not allowed |  Image that is AI-generated | Actual image of dish |
| 5 | Image must not be too bright |  Image is too bright | Image exposure is balanced |
| 6 | Image must be proportional (fit the full menu item) |  Image is cropped |  Contains full menu image |
| 7 | No watermark (photostock) or other wording |  Watermark on the image |  Image does not contain any watermark on wordings |
| 8 | Image must not violate third-parties rights |  Merchant Name: Uncle Lim's Burgers Menu Item Name: Chicken Burger Set Use of copyrighted images from big brands | Image does not consist of third-party logo / brand |
| 9 | Image must not have inappropriate or profanity/ vulgar words |  Images consist of prohibited items (live animal) |  Image is free of prohibited items & vulgar words / pornography. |
| 10 | Image must not consist of other graphics/human model |  Images consist of human hands |  No human model or other graphics |
For other related inquiries, please refer to the following related article:
- How to manage your Menu Dishes via the Partner App?
- How to add or edit Store Logo and Banner via the Partner App?
- ShopeeFood's Menu and Content Policy
- Prohibited Non-Food Items
- Prohibited Food Items
- Manage rejected dish’s visibility via the Partner App
- Manage dish’s visibility via the Partner App?