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⚠️Announcement: LATEST SHOPEE LIVE GUIDELINES [Effective 24th May 2024]: 

1. All selected Shopee Affiliates may add products from more than 1 shop to their Orange Bag in a single livestream session.

2. It is required for all selected Affiliates to showcase a minimum of 3 physical products during their live stream session.

3. Affiliates who have been selected for an exclusive collaboration with brands are only able to add shortlisted items during their livestream sessions within the collaboration period. 

4. Affiliates are not allowed to host live session while driving a vehicle as it endangers the safety of the public and the host themselves.

5. Starting 2 January 2024, Affiliates who both promote their store on Shopee Live and operate as sellers will no longer qualify for commission.

6. If an Affiliate advertises a product during a live stream, it may be considered fraudulent if a customer from the same household with a matching IP address makes a purchase.

7. Effective 7th March 2025, Shopee Affiliates may add up to 300 items into the orange bag in a single livestream session.

8. Effective 26 March 2025, all Affiliates are strictly prohibited from streaming products under the following categories on Shopee Live: 

Kindly follow Shopee Live community guidelines to ensure a safe and pleasant experience for all users. Live Streaming access will be limited if the Affiliate has been found to violate the below rules.

Your livestream will also be terminated immediately if it is found to not meet the above guidelines.

Using copyrighted music

Copyrighted music refers to legal ownership of a musical composition or sound recording.

• Use of copyrighted music includes using master recordings, minus one (karaoke) recordings of songs, reproducing music / lyrics of a song whether in its original form or with changes. Use of copyrighted music is not allowed unless the copyright owner has given consent.
• If affiliates wish to use background music during livestream, affiliates are required to use royalty-free music only.
• Penalties or fines will be imposed if affiliates are found to violate this rule, unless affiliates are able to show consent from the copyright owner.
• Affiliates will have to place a disclaimer on the session pin comments or description.

There are 2 ways to place a non-copyrighted music disclaimer:

Method 1: Via Stream Description

Method 2: Via Session Pin Comments

⚠️ Note

*For the following technical quality issues, the livestream session will also be terminated, with or without warning:

• Black screen with no sound
• Offline host/black screen with sound
• Static screen view

What happens if Shopee Live Streaming guidelines are violated?

Non-compliance with these guidelines could lead to penalties, including temporary suspension or the termination of your Shopee Livestream and Shopee Affiliate privileges. Details of the penalisation can be found in the table below:

How to check your penalty points

From 15 October 2025, users can check if they have received any penalty points by following the steps below:
 
1.    On the Me page, select the Livestream tab.

2. Go to the Live tab and click on the Live Health banner.

3. On the Live Health page, you can view your current accumulated Penalty Points on the Status & Data section. You can view a list of violations that have occurred up to the past 30 days under the Violation Stream section. This includes details such as type of violation, the date and time the violation was detected, and the status of any appeal you may have submitted (if any).

Your account's Live Health status is determined by your accumulated penalty points. To ensure continued access to the Shopee Live feature, we recommend maintaining your status at "Good" or higher.

Penalty points reset timeline

Shopee will automatically reset a user's penalty point to 0 on the first day of each quarter, as follows:

⚠️Notes:

1.    If a user receives penalty points close to the reset date, those points will expire on that date, but any penalties (i.e livestream access) will remain in effect until the next quarter.

2.    Example: If you received 12 penalty points on 31 March, your penalty points will be reset to 0 on 1 April, but your livestream access will remain banned for 30 days until 1 May.

3.    Points reset is not available for users who have been permanently banned from livestreams on Shopee Live (who have accumulated 15 or more points).

Should you have any inquiries or require further clarification regarding these policy updates, our support team is available to assist you. You can reach out to us via our webform here, https://bit.ly/40YlzEy