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[ENG] Short Link Implementation Guideline

How To Create Short Link?


Link Domain for MY region

Region

New Domain

MY

s.shopee.com.my


1. Creating short-link for 3rd party link-shortener

Step 1: Get your desired landing page from Shopee. 


Find the product page you want to promote. 


For example:

https://shopee.my/LEGO%C2%AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155 


Step 2: Encode your URL


Use this tool to encore your landing page URL


Example output:

https%3A%2F%2Fshopee.my%2FLEGO%25C2%25AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155   


Step 3: Add the Shopee Redirect Prefix 


Add https://{domain}/an_redir?origin_link= in front of your encoded landing link. 


Example:

https://s.shopee.my/an_redir?origin_link=https%3A%2F%2Fshopee.my%2FLEGO%25C2%25AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155 


Step 4: Add Tracking Parameters 


Attach your Affiliate ID and Sub ID to track conversions: 

?&affiliate_id={affiliate id}&sub_id={value1}-{value2}-{value3}-{value4}-{value5} parameters behind the encoded link. 


Example:

https://s.shopee.my/an_redir?origin_link=https%3A%2F%2Fshopee.my%2FLEGO%25C2%25AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155?&affiliate_id=14354840000&sub_id=12345-aaaa-bbbb-cccc-dddd


Step 5: Shorten the Link


Use a link shortener tool (e.g., Bit.ly) to generate a clean, shareable short link.


Example: 

https://bit.ly/40Jld5K 


Result: When a user lands on the landing page, the final URL will look something like this:

https://shopee.my/LEGO%C2%AE-Icons-Vespa-125-10298-Building-Kit-%281-106-Pieces%29-i.68475578.16725783155?uls_trackid=51v36iqm00qv&utm_campaign=-&utm_content=12345-aaaa-bbbb-cccc-dddd&utm_medium=affiliates&utm_source=an_14354840000&utm_term=ciun3317d6xf


*uls_trackid and utm_term value will be automatically populated by Shopee.

 

2. Creating a Short-link from Product Feed

For Product Feed partners, use the following steps:

Step 1: Download Product Feed & get the product landing page link

  1. Log in to your Shopee Affiliate Platform 

  2. Go to Creative > Product Feed

  3. Get product landing page from Product Short-link fields


For example:

https://shope.ee/an_redir?origin_link=https%3A%2F%2Fshopee.my%2Fproduct%2F68475578%2F27971600849 


Step 2: Add the Shopee Redirect Prefix


Add https://{domain}/an_redir?origin_link= in front of your encoded landing page. 


Example: 

https://s.shopee.my/an_redir?origin_link=https%3A%2F%2Fshopee.my%2Fproduct%2F68475578%2F27971600849 


Step 3: Add Tracking Parameters 


Attach your Affiliate ID and Sub ID to track conversions:


Add ?&affiliate_id={affiliate id} and &sub_id={sub-publisher id}-{network click id}-{referral source}-{custom value}-{custom value} parameters behind the encoded link. 


Example: 

https://s.shopee.my/an_redir?origin_link=https%3A%2F%2Fshopee.my%2Fproduct%2F68475578%2F27971600849&affiliate_id=14354840000&sub_id=12345-aaaa-bbbb-cccc-dddd


Step 4: Shorten the Link


Use a link shortener tool (e.g., Bit.ly) to generate a clean, shareable short link.


Example:

https://bit.ly/4gydzkr 


When a user lands on the landing page, the final URL should appear as below:

https://shopee.my/product/68475578/27971600849?uls_trackid=51v39uum00qv&utm_campaign=-&utm_content=12345-aaaa-bbbb-cccc-dddd&utm_medium=affiliates&utm_source=an_14354840000&utm_term=ciupoh6tkqxs


*uls_trackid and utm_term value will be automatically populated by Shopee.


 

3. Create a Short-link with an additional wrapping layer

Step 1: Get your desired landing page to drive traffic to Shopee


Example: https://shopee.my/LEGO%C2%AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155

Step 2: Encode the Link


Use this tool to encode the URL


Example:


https%3A%2F%2Fshopee.my%2FLEGO%25C2%25AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155

Step 3: Add Shopee Redirect Prefix


Add https://{domain}/an_redir?origin_link= in front of your encoded landing page.


Example: 

https://s.shopee.my/an_redir?origin_link=https%3A%2F%2Fshopee.my%2FLEGO%25C2%25AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155


Step 4: Add Tracking Parameters in the Redirect Layer


Within the redirection from your shortlink, you should add ?&affiliate_id={affiliate id} and &sub_id={sub-publisher id}-{network click id}-{referral source}-{custom value}-{custom value} parameters behind the encoded link.


Example:

https://s.shopee.my/an_redir?origin_link=https%3A%2F%2Fshopee.my%2FLEGO%25C2%25AE-Icons-Vespa-125-10298-Building-Kit-(1-106-Pieces)-i.68475578.16725783155?&affiliate_id=14354840000&sub_id=12345-aaaa-bbbb-cccc-dddd


Step 5: Wrap with a Custom Short Link


Use a link shortener tool (e.g., Bit.ly) to generate a clean, shareable short link.


Example: 

https://bit.ly/40Jld5K 


Final URL format: 

Once a user clicks on the short link, the final landing page URL will be shown as below:


https://shopee.my/LEGO%C2%AE-Icons-Vespa-125-10298-Building-Kit-%281-106-Pieces%29-i.68475578.16725783155?uls_trackid=51v36iqm00qv&utm_campaign=-&utm_content=12345-aaaa-bbbb-cccc-dddd&utm_medium=affiliates&utm_source=an_14354840000&utm_term=ciun3317d6xf


*uls_trackid and utm_term value will be automatically populated by Shopee.

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