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How to Join Creator Level Program
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The Creator Level Program is Shopee's newest levelling system designed to identify and reward creators who consistently produce original, high-quality content on Shopee Livestream and Shopee Video.
It gives creators a clear path to grow and unlock more benefits as they level up.
The programme will launch on 1 September 2026.
Creator Level Requirements
Creators who meet the thresholds for both quantitative and content quality metrics will be assigned to a level based on their activity over the past 28 days.
Metric | Level 0 | Level 1 | Level 2 |
Active days* | <5 days | ≥ 5 days | ≥ 15 days |
Content ADO* | <5 | ≥ 5 | ≥ 15 |
Influence Score* | - | - | ≥ 20 |
Content quality verification | - | Pass all Livestream/Video quality checks | Pass all Livestream/Video quality checks |
Original Content | - | Original | Original |
Content Violations | - | No moderate/severe violations | No moderate/severe violations |
Definitions
Active days
A day counts as active if you go live for at least 30 minutes or upload a video that is at least 10 seconds long.
Content ADO
Average Daily Orders (ADO) is the average number of orders your content generates per day over the last 28 days.
Influence Score
Influence Score measures how many of your orders come from Discovery channels compared with your total content orders. A higher score means your content is reaching and converting more new buyers.
Creator Level Benefits
Each level unlocks a set of benefits, incentives, and exclusive features as determined by Shopee.
Benefit | Level 0 | Level 1 | Level 2 |
Commissions XTRA | ✓ | ✓ | ✓ |
Shopee Commission (Livestream)* | 1% | 3% | 1:1 match cap 10% |
Shopee Commission (Video)* | X | 1% | 3% |
Upsized Vouchers | X | X | ✓ |
Free Sample Request Limit | 5 | 15 | 15 |
Priority Traffic Boosting | X | X | ✓ |
GoldTick badge | X | X | ✓ |
Exclusive Brand Collab & Event Preferential Access** | X | X | ✓ |
Key Account Manager (KAM) Access** | X | X | ✓ |
Video Posting Limit | 30 | 30 | 50 |
* Severe content violations may result in the revocation of commissions. For more info on Shopee Affiliate Program Commission Rates, click here.
** Subject to additional eligibility criteria.
📢 2-Week Grace Period for Existing CreatorsTo ensure a smooth transition to the new Creator Level Program, existing Original Creator and GoldTick creators will be given a 2-week grace period from 1–14 September 2026. During this period: · Existing Original Creator creators will be placed at Level 1 · Existing GoldTick creators will be placed at Level 2. · Creators will have time to familiarise themselves with the new Creator Level requirements and work towards maintaining their assigned level. From 15 September 2026 onwards, Creator Levels will be determined based on the standard Creator Level Program requirements and eligibility criteria. |
How to Level Up?
Focus on these key areas to improve your Creator Level and unlock greater rewards.
Post original and high quality content
Be consistently active
Improve influence score
Drive orders and sales
Comply with Shopee's Community Guidelines
Influence Score
What is Influence Score?
Influence Score shows how many of your orders come from Discovery compared with your total content orders.
It measures how well your content helps new viewers discover products and make purchases on Shopee's Discovery channels, based on your average performance over the past 28 days.
A higher score means your content is reaching more new buyers and driving more orders.
How to increase your Influence Score?
ATTRACT
Spark curiosity and capture viewers' attention
Shopee Live | Shopee Video |
Build your personal brand and maintain a clean, professional livestream setup. | Start with a strong hook that immediately grabs viewers' attention. |
ENGAGE
Keep viewers engaged and encourage interaction.
Shopee Live | Shopee Video |
Be interactive and responsive, and use fun engagement tactics. | Use an engaging script and dynamic editing to keep viewers watching. |
CONVERT
Show product value and convince viewers to purchase.
Shopee Live | Shopee Video |
Clearly explain product benefits, demonstrate the product, and create urgency to drive purchases. | Clearly explain product benefits, demonstrate the product, and create urgency to drive purchases. |
How to maintain high quality content?
For Shopee Live:
Host | Stay visible on camera for most of the livestream. Ensure viewers can clearly see the host throughout the session. |
Product | Show the product clearly on screen. Hold, wear, or demonstrate the product so viewers can easily see it. |
Product Explanation | Explain the product's key features and benefits. Demonstrate how the product is used or how it works. |
Quality | Maintain good lighting, stable video, and clear audio throughout the livestream. |
Interaction | Actively engage with viewers during the livestream. Respond to comments and questions, greet viewers, and encourage participation throughout the session. |
Commerciability [New] | Actively promote Shopee Live deals, vouchers, and free shipping offers. Use clear call-to-actions such as “Check Out Now!” or “Claim the Voucher” to encourage purchases. |
For Shopee Video:
Keep your face fully visible throughout the video.
Show the product clearly on screen.
Explain the product's key features, benefits, and how it is used.
Use good lighting, clear visuals, and high-quality audio.
Ensure your video is original and does not contain any reposted content. [For more details, refer to full list of Original Creator criteria]
💡 Tip: Higher-quality content increases reach, conversions, and your Influence Score.
*For more details on the Original Creator criteria, click here