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 IMAGE NAME

 DESCRIPTION

EXAMPLE

REJECTED

ACCEPTED

 Outlet Card

The outlet card is the very first image that your potential customers will see as they scroll through the ShopeeFood App. 

 Your outlet card can be represented by either your store’s logo or a feature of your most popular menu items. 

 Image Requirements:

1. Max. size: 300 KB

2. Ratio size (1:1)

3. Pixel dimension: 270 x 270px

4. Image format: JPEG/JPG

· Provide the wrong size of photo

· Blurry / too bright

· Has misleading watermark, text, unnecessary elements i.e. phone number, social media username, vulgarity, etc.

· Has irrelevant elements i.e. human face, group of people eating together

· Image of the shopfront

· Provide the correct size of photo

· High resolution / sharp image

· Contain 1- 3 best-selling / most popular SKU

· Not blurry / too bright

· Image with brand logo / brand-related text

· No display of discounts only

· Can contain a human model such as hands but the main focus should be the dish

Outlet Banner

The outlet banner is the main image that will be showcased on your store’s page and will feature your most popular menu items.

Image Requirements:

1. Max. size: 300 KB

2. Ratio Size (2:1)

3. Pixel dimension: 1200 x 600px

4. The image must be a landscape

5. Image format: JPEG/JPG

6. Must not be the image of the shop/restaurant

#

CRITERIA

EXAMPLE

REJECTED

ACCEPTED

1

Menu name must be clear (without abbreviations)

Nasi Lemak Aym Grg Sambal

Nasi Lemak Ayam Goreng Sambal

2

Use capital letters for the first letter only

Fruit Peach milk CUBE

Fruit Peach Milk Cube

3

Recommended menu name length is no more than 50 characters for full display in the app

Rice Roll Cheong Fun (with Curry Sauce, Fried Beancurd, Fish Balls)

Rice Roll Cheong Fun

4

For ingredients with varying weights, specify the weight & estimated price for the weight mentioned

Hazelnut per pack

Hazelnut per 200 gram

5

Emojis, emoticons or symbols are not allowed

Sweet and Sour Chicken Rice >.< 😆

Sweet and Sour Chicken Rice

6

Menu name required to be spelled correctly

Chocote Smothies Drinks

Chocolate Smoothies Drinks

7

Spam/excessive keyword/explicit/vulgar language are not allowed 

Meat for weeks not for weak boom woohoo&

^%

Trio Meat Platter

8

Menu name/descriptions must include either English or Bahasa Malaysia

炸鸡

炸鸡 Fried Chicken

9

Separate the SKU listings, even if they sell for the same price 

Menu Name: Nasi Sri Bulan Atok/ Kurma (2pcs)

Item 1: Nasi Sri Bulan Atok

Item 2: Kurma (2 Pcs)

10

Package menus that use unusual names / abbreviation codes must contain a description of the item included in the package

Menu Name: Package SHP1

Description: NIL/ -

Menu Name: Package SHP1

Description: Asam Laksa + Coffee (Hot/ Cold)

11

Contains Prohibited Items

Live animals, unlicensed alcohol, drugs, cigarettes, etc.

12

Information such as telephone number, restaurant operating hours, availability of goods & social media links, Brand Official Website (such as Facebook, InstagramVanilla Milkshake, Twitter, WhatsApp) should not be included in the Item Name / Dish

Vanilla Milkshake 

(Check out our Instagram page @BestBurgers&Shakes for more information)

Vanilla Milkshake 

#

CRITERIA

EXAMPLE

1

Recommended menu description should be no more than 150 characters for optimum display

Item Name: Nasi Lemak Ayam Goreng

Description: Rice + Fried Chicken + Sambal + Anchovies

Item Name: Lunch Saver Pack

Description: Chicken Rice + Coke (can) + Salad

Item Name: Curry Mee

Description: Yellow mee served with creamy curry soup with chicken breast meat and vegetables

2

Menu description can be structured as follows:

Description of ingredients of the item/dish

Description of the contents of a package